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Research papers

Satellite television-establishing the pan European audience

Before deciding on the best method to measure this audience it is essential to determine both what is to be measured and how the results are going to be used. In terms of what to measure, there are two components in the Pan European Television...

Catalogue: Seminar 1988: Media And Media Research
Author: Sian Lloyd
June 15, 1988
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Citation

Lloyd, S. (1988a, June 15). Satellite television-establishing the pan European audience. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/satellite-television-establishing-the-pan-european-audience


Research papers

Multi-country readership research in Europe

I will talk first about the European multi-country readership surveys in current use, and then about the rules of the game, or why the multi-country surveys are the way they are. The surveys in current use can be put into two categories: broad...

Catalogue: Seminar 1988: Media And Media Research
Author: Michael D. Ryan
June 15, 1988
×

Citation

Ryan, M. D. (1988a, June 15). Multi-country readership research in Europe. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/multi-country-readership-research-in-europe